FOR IMMEDIATE RELEASE
Denison, Texas – May 12, 2015 – The Texoma Craft Beverage Alliance announced the inaugural Texoma Craft Beverage Conference will be held June 12-14, 2015. It will be headquartered at the new Texoma Events Center in Denison, Texas. Attendees can learn from experts in the field about wine, beer, and distilled spirits through hands-on experiences and a conference setting. Registration is now open at www.texomacraftbeverage.com.
Home brewers, amateurs, and commercial producers can all benefit from the Texoma Craft Beverage Conference as it is ideal for the entire craft beverage industry. With the primary goal of creating and defining a cohesive craft beer, wine, and spirits market, this conference was designed as a first-of-its-kind in the region and offers education, marketing strategies, and turn-key solutions for the problems facing craft beverage producers today.
Join like-minded artisans and engage with our growing list of industry experts to find out more about the latest trends and technologies in the booming craft beverage market. Learn about the Texoma Craft Beverage Alliance and how it is working to support and grow the T.V. Munson Viticulture and Enology Center at Grayson College. The Texoma Appellation has 12 wineries, 1 distillery, and 2 breweries currently and the association is developing collaborative marketing, educational, and beverage trail opportunities.
Thursday evening, June 10, features pre-conference activities in Sherman. 903 Brewers hosts Trivia Night and Hidden Agenda will play at Hot Summer Nights on the Municipal Lawn.
Friday will begin the conference with a choice of enjoying a wine trail tour or participation in one of three on-site intensive learning opportunities at 903 Brewers in Sherman, Homestead Winery in Ivanhoe, or Ironroot Republic Distillery in Denison. All Friday activities have limited availability in order to produce the best learning environment. It is recommended to register and reserve your spot today!
Friday evening will showcase the Texoma Brewfest from 7-10 p.m. in conjunction with the Levitt AMP Denison Music Series Presents Music on Main. Lance Lopez and Kayla Reeves will provide a night of sensational blues while attendees will be able to purchase a $10 ticket to enter the Brewfest tent next to the park and taste local flavor. Products highlighted will include Ivanhoe Ale Works, Ironroot Republic, 903 Brewers, and Homestead Winery.
Another option for Friday evening will offer a wine reception at 6 p.m. and Les Miserables production at 7 p.m. at the Finley Theater in Sherman. Tickets are $40 and availability is limited.
Saturday’s Conference features keynote speakers Nancy Fraley, Wade Bennett, and Dr. Barry Gump. Ms. Fraley is from Berkeley, California, and operates a distilled spirits consulting firm called Nosing Services and calls herself a “ghost blender”, formulation expert, sensory analyst, and teacher. Mr. Bennett owns Rockridge Orchards and Cidery in Enumclaw, Washington, and has been involved in legislation to support rural farmers and producers who make a living off their land. Dr. Gump is Eminent Scholar and Professor of Beverage Management at Chaplin School of Hospitality and Tourism Management at Florida Institutional University. He has taught courses in chemistry, brewing, and wine analysis for almost 40 years.
Conference sessions will include: Emerging Trends in the Craft Beverage Industry, The Science of Fermentation, Start-Up to Production: What You Need to Know, How to Pair Wine with Food, Establishing Distribution Networks, The Nose Knows, Agriculture Partnerships: How to Support Craft Industry Growth in Texas, Optimizing Your Sales Through your Tasting Room, Technological Advances in the Craft Beverage Industry, and What’s Next in Texoma.
The T.V. Munson Cup will be awarded on Saturday evening at a Winetasting from 7-10 p.m. at the Hilton Garden Inn, Texoma Event Center. Tickets are $30 and will include hors d’oeuvres and wine tasting. A cash bar featuring local craft beverages will allow attendees the opportunity to taste the best of Texoma. The highlight of the evening will be the announcement of the winners of the Texas Wine and Grape Growers Association annual amateur wine competition.
On Sunday, local craft beverage establishments will have open houses from 1-6 p.m. A Wine, Beer, and Distilled Spirits map tour of the Texoma Region is available online. Updates of participants will be published on social media.
Conference sponsors include: Texoma Craft Beverage Alliance, Grayson College, Grayson College T.V. Munson Viticulture and Enology Program, Denison Development Alliance, Denison Chamber of Commerce, Munson Foundation, Sherman Chamber of Commerce, Texoma Council of Governments, Sherman Economic Development Corporation, Southeastern Oklahoma State University, Austin College Center for Community and Regional Development, Scott Laboratories, Texoma Area Paratransit System, Texas Wine and Grape Growers Association, and Texas AgriLife.
The total conference package special price is $140 and quantities are limited. The Saturday conference only is $75, and items can be purchased a la carte. To register online and pay by credit card, visit www.texomacraftbeverage.com. For questions, e-mail firstname.lastname@example.org or call 903-464-4452.